The Kansas City Chiefs continue to expand the brand to the international market, announcing marketing rights with three new foreign countries.

 

Kansas City announced an international commercialization and marketing rights deal with Ireland, Spain, and the United Kingdom, as part of the NFL's Global Markets Initiative. This deal now puts the Chiefs in seven international markets, joining Mexico, Germany, Austria, and Switzerland.

 

Chiefs Chairman and CEO Clark Hunt says "As the game grows globally, more and more fans from around the world are becoming a part of Chiefs Kingdom. Kansas City has certainly made a name for itself in the global sports landscape, and we are proud to showcase our town and our team on the international stage."

 

The new rights go into effect today, and allow the organization to begin running marketing events in the new countries, such as hosting events and engaging with local fans through advertisement and the Chiefs Mobile App.